Get your music in front of ad agencies and A&Rs

[robhanl]

Hi
I've worked in the music industry for 13 years specialising in licensing music into film and tv and also brand partnerships.

I'm thinking of launching a service and would be interested to see if 1) bands/labels would be interested and 2) what they think a fair fee per song would be.

There are two ideas both involvings sending e mail newsletters with song samples and band profiles to

1) 1000 members of the advertising industry and film consultants - this would get your music right in front of the people who choose music for ads and films.

2) as above but sent to around 100 A&R managers at the big labels and music publishers.

I have the contacts/email addresses - it's just a case of if there's a market out there and if i can make it commercially viable to do.

I appreciate your comments.

thanks Rob

[JohnDTraynor]

Or, you could just publish the e-mails and the bands can do it themselves. It's not clear what you are offering.

[Velvett Fogg]

Hi Rob

First of all
WELCOME to the forum,
and we hope you take a look around.

Thanks for your post.
Are you charging for this service, and if so,
can you post, what these charges are.

[robhanl]

Hi
The idea would be to charge per song for the service yes (after all I have to make a living and contacts like these are hard to come by).

I don't have a fee yet, as it's just an idea at the moment. I'm throwing it open to everyone to see how much they think would be a fair price to pay to get their music infront of these decision makers.

I imagine it'd need to be £50-£100 per song to make it feasable for me to do it. If you own your own material let me know what you think.

All the best

Rob

[JohnDTraynor]

Hi
The idea would be to charge per song for the service yes (after all I have to make a living and contacts like these are hard to come by).

Rob


Sorry to be a killjoy, but this sounds like bull to me. Any band who puts the time in can trawl through the internet and find contact addresses etc. for people on the music business, or they can just ask people they know. Also, most who work in TV, radio, record labels etc. will publicise their business contact details.

You are charging people for information that they can obtain freely, if it may take some time to obtain it, and/or you are charging people to promote them so that those who pay get their music heard rather than those with talent. Ad agencies want good music that helps to sell their products. If you supply only the music from bands that pay for it, then you are failing in your relationship with the ad agencies.

It sounds really bad to me.

[robhanl]

Hi John

Thanks for your views.

I think you have a valid point about sending music to agencies that have paid for it rather than necessarily the best music - it's something I have been thinking too. I would have to vet the music and not accept just anything.

On the contacts side - it would take a very very long time to build up a database of contacts that I have - it took me years of doing the job.

All the best
Rob